CRO Tools Comparison Matrix

A direct, side-by-side analysis of capabilities. We strip away marketing jargon to show you exactly what each platform delivers.

Features

Hotjar

Heatmaps

Session Recording

A/B Testing

Multivariate Testing

Funnel Analysis

No-Code Editor

Single Page App Support

Limited

Server-Side Testing

Free Tier Available

Session-Based Pricing

User-Based Pricing

You need deep behavioral insights (heatmaps, recordings) and user feedback, but don't require complex A/B testing capabilities.

You are an enterprise team with a dedicated optimization program requiring robust server-side testing and personalization.

You need a simple, affordable solution for basic heatmaps and quick A/B tests without a steep learning curve.