The CRO Tools Atlas
A curated selection of the industry's most capable CRO platforms. We prioritize tools that offer actionable insights over vanity metrics.
Behavior Analytics
Hotjar Review: The Visual Behavior Standard
Hotjar democratized heatmaps and session recordings. It excels at showing you 'what' users are doing, providing visual context that raw analytics miss.
Strengths
- Best-in-class Heatmaps
- Easy Installation
- Free Forever Plan
Limitations
- Limited Quantitative Data
- No A/B Testing
Full Stack CRO
VWO Review: Enterprise Experimentation
VWO is a robust platform for teams serious about testing. It combines A/B testing, split URL testing, and multivariate testing with behavioral insights.
Strengths
- Advanced A/B Testing
- Integrated Heatmaps
- Server-side Testing
Limitations
- Steeper Learning Curve
- Higher Price Point
Snapshot Analysis