CRO Insights & Deep Perspectives
Beyond the tools. We explore the psychology of conversion, the methodology of experimentation, and the organizational dynamics of growth.
Client-Side vs. Server-Side Testing Risks
The hidden tax of visual editors. How "flicker" and latency kill your conversion rates before the test even begins.
Bayesian vs. Frequentist for Enterprise
Why your statistical model dictates your team's velocity. The "Peeking Risk" explained for non-mathematicians.
The MUV Pricing Trap
Why "Monthly Unique Visitors" pricing punishes growth. Understanding the "Overage Cliff" in SaaS contracts.
The "Build vs. Buy" Fallacy
Why building your own A/B testing tool is almost always a financial mistake. The hidden maintenance tax revealed.
The "Faster Results" Mirage
Why "3x faster results" often means "3x more false positives". The hidden trade-off between speed and accuracy.
The Feature Parity Trap
Why switching to a cheaper tool with "identical features" often leads to disaster. The hidden architectural differences.
The Performance Penalty
When the revenue loss from slow page loads outweighs the lift from A/B testing. A guide to LCP & Core Web Vitals.
The Personalization Maturity Gap
Why buying "AI Personalization" too early leads to wasted budget. The hidden content velocity bottleneck.
The "Single Source of Truth" Fallacy
Why your CRO tool data never matches Google Analytics. Understanding attribution windows and bot filtering.
The "No-Code" Illusion
Why "marketing independence" often collapses in React/Vue apps. The hidden engineering dependency loop exposed.
The Privacy Sample Tax
How GDPR, ITP, and consent banners are killing client-side tests. Why 50% of your traffic might be invisible.
The Optimization Paradox
Why adding more data visibility sometimes paralyzes decision-making instead of accelerating it.